Tis’ The Season

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Yes indeed it’s that time of year again folks, the yearly intermission between November and December.   Now is the season of Cool Treats (like icy roads & frost bit nose) and Hot Eats ( turkey, tacos , & Tabasco slaws ).  Not much else for a northern drive in fan to do but go with holiday tradition.

Somewhere over the snowbank other Drive Ins  keep the pictures rolling.  Warm festive times bring a special brand of promotion there, seasonably set to motivate would be patrons away from  left overs.

Filmack was, still is, a pro at bringing holiday greetings to the big screen and help  exhibitors make ends meet in those lean months.  Let’s take a sampling from the 1960 November and December issues of Filmacks trade magazine, “Inspiration” the messenger of good cheer, as it encourages us to celebrate the season together.

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Don’t give up Mr. Drive In, help is on the way!

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Chase those fall blues away, the mood is right and your about to get into it.  Good fun promotional ideas.

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Next no joking from me here.  Blessed to be an American and I’m thankful.

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More on the drive in promotion page.  Ladies and Gentlemen if you click on the pic you’ll see the text much clearer.  The ole’ damaged speaker trailer still a hot item.

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Have you thought about “Screen Appeal” lately?  4 out of 5 of the trailing leaders come up short on screen appeal.  By the way, the Inspiration is peppered with good clean jokes throughout the magazine.

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Before going on to the next picture, I remember thinking Clint Eastwood movies were out of place for the Holidays.  Above  Psycho is readily promoted with holiday cheer way back in 1960.  Mr. Dzikowski makes a good historical case for this in his first periodical “American Drive In Theater Roadside Journal” a great read on Amazon.

OK, coming up next…

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Decembers issue is here!

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Filmack is a longstanding family business.  In November’s issue Mr. Irving Mack, affectionately known as just Mack, had said goodbye in a retirement communique.  Joe Mack and his brothers have taken the reigns and here is a notice of some of the well wishes and sad goodbyes received from people who were more than just customers.

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Merchant sponsored trailers.  Nice idea and art concept.

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Chingle Bells a ringin …  …  safety pays

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And the rate schedule.

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The frozen chosen here in the Northland would like to wish all our friends Happy Holidays.   in this case with an old marquee, 2 much snow, and a 20 foot drop~

 

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